Frequently Asked Questions

BounceCapture is a lead identification and conversion tool designed to turn anonymous website visitors into actionable leads.

It works by using proprietary technology to identify visitors who leave your site without converting. Once identified, BounceCapture provides contact information and behavioral insights about these visitors, enabling you to follow up with personalized marketing campaigns.

BounceCapture is ideal for businesses of all sizes and industries, including:

  • E-commerce: Recover abandoned visitors and turn them into customers.
  • B2B Companies: Identify key decision-makers who visit your site and leave without filling out a form.
  • Service-Based Businesses: Capture leads for consultations or quotes.
  • Agencies: Offer BounceCapture to clients as part of your ROI optimization services.

With Bounce Capture, you can customize the data you receive to align with your business needs, whether you’re targeting individual consumers (B2C) or businesses (B2B).

  • For B2C Campaigns: You can set your campaign to prioritize verified names, email addresses, mailing addresses, or a combination of both. This flexibility allows you to focus on the type of data most valuable for your marketing objectives, whether it’s email campaigns, direct mail, or multi-channel outreach.
  • For B2B Campaigns: You’ll receive rich, actionable data, including the name of the visitor, their company, job title, email, and even their LinkedIn profile URL. This comprehensive data empowers you to create highly targeted and effective B2B campaigns.

By tailoring the type of data collected, Bounce Capture ensures that your campaigns are not only compliant but also optimized for maximum return on investment.

This section outlines the specific data available through your Bounce Capture account, based on whether you are using Bounce Capture for Business (B2B) or Bounce Capture for eCommerce (B2C).

Put simply, Bounce Capture for Business collects B2B data, while Bounce Capture for eCommerce collects B2C data. Both solutions identify the name of the matched visitor and provide contact details where available.

If you use Bounce Capture for eCommerce, you can configure your campaign to only collect leads that contain specific data, such as email addresses, mailing addresses, or both.

For a detailed walkthrough, refer to our support documentation:

Bounce Capture for eCommerce Quick Start Guide – Step 2: Choose What Data You Receive

Bounce Capture for Business (B2B) Data

Website Data

  • Lead Delivery Date
  • Last Visit
  • Page Views
  • First Visit
  • Seconds on Site
  • Landing Page
  • Exit Page
  • Pages Visited

Contact Information and Demographic Data

  • First Name
  • Last Name
  • Job Title
  • LinkedIn Profile
  • Personal Email
  • Work Email
  • Job Role
  • Gender
  • Birth Date
  • Job Start Date
  • LinkedIn ID
  • Facebook
  • Facebook ID
  • Twitter
  • Twitter Username
  • GitHub
  • GitHub Username
  • Mobile Phone
  • Skills
  • Phone Numbers
  • Emails
  • Home Address
  • Home City
  • Home State
  • Home ZIP

Company Data

  • Company
  • Company Location
  • Company Address
  • Company City
  • Company State
  • Company ZIP
  • Industry
  • Company Size
  • Company URL
  • Company LinkedIn
  • Company Facebook
  • Company Twitter

Bounce Capture for eCommerce (B2C) Data

Website Data

  • Lead Delivery Date
  • Visit Details
  • First Page View Date
  • Last Page View Date
  • Implied Seconds on Site
  • Total Page Views
  • First Page View URL
  • First Page View Pixel URL
  • Last Page View URL
  • Page View URL

Contact Information

  • First Name
  • Last Name
  • Personal Email
  • Email Hash
  • Address
  • Address 2
  • City
  • State
  • ZIP

Optional Premium Appends

  • Phone Number
  • Gender
  • Age Range
  • Marital Status
  • Presence of Children
  • Net Worth Range
  • Household Income Range
  • Length of Residence Range
  • Homeowner Status
  • Education Level
  • Automotive Data

Bounce Capture utilizes a combination of advanced technologies and integrations with trusted data providers to identify anonymous website visitors in real time. The process begins when a pixel, embedded on your site, collects signals from a visitor’s session. This information is then analyzed through a two-step process:

  • Deterministic Data Matching: This method uses cookie-based identification to link website activity to known individuals. Cookies are small text files stored on a visitor’s browser that help track their interaction with your website, enabling precise identification.
  • Probabilistic Data Matching: This approach leverages IP tracking and device fingerprinting to deduce the identity of a visitor. Device fingerprinting analyzes unique characteristics like browser type, operating system, and screen resolution to create a “digital fingerprint” of the visitor.

These signals are processed and matched against proprietary databases and verification systems to convert anonymous site traffic into verified leads. This enables you to identify potential customers and re-engage them through personalized marketing efforts.

No, your data is strictly private and will not be shared, sold, or distributed to any third parties. The information collected about your website visitors is exclusively available for your use. This ensures that your leads remain secure and that your marketing campaigns are protected from external interference.

Yes, all data collected by Bounce Capture undergoes rigorous verification processes:

  • Name and Address Verification: Data is cross-checked with third-party services to confirm that the provided addresses are valid and associated with the named individual.
  • Email Verification: Email addresses are validated to ensure deliverability, reducing bounce rates and improving the success of your email campaigns.

This verification guarantees that the leads you receive are accurate, actionable, and ready to convert.

BounceCapture uses advanced data-matching algorithms to ensure accuracy.

While no tool can guarantee 100% accuracy, BounceCapture achieves high reliability by cross-referencing visitor information against verified databases.

You’ll receive leads that are highly relevant and actionable, minimizing wasted effort.

BounceCapture helps you:

  • Recover lost opportunities by identifying 30–40% of bounced visitors.
  • Provide actionable data, such as contact information and behavioral insights, to retarget leads effectively.
  • Lower your cost per acquisition (CPA) by focusing on high-potential visitors.
  • Boost conversions across all marketing channels by improving the efficiency of your campaigns.

Yes! BounceCapture integrates seamlessly with popular CRMs, email marketing platforms, and ad tools, such as:

  • HubSpot
  • Salesforce
  • Mailchimp
  • Google Ads
  • Facebook Ads Manager

Our integration process is simple, and we provide detailed instructions to ensure everything works smoothly.

Absolutely. BounceCapture adheres to all major data privacy laws, including GDPR, CCPA, and CASL. Our technology only identifies business-related data that complies with legal standards, ensuring your use of BounceCapture aligns with ethical and legal best practices. If you have specific compliance concerns, our team can walk you through the details.

You can use the captured data across multiple marketing channels to re-engage your website visitors. These include:

  • Email Campaigns: Use verified email addresses to create personalized, high-converting email marketing campaigns.
  • Direct Mail: Send targeted mailers to addresses for offers, promotions, or updates.
  • Social Media and Display Ads: Leverage data to create custom audiences for retargeting on platforms like Facebook and Google Ads.

Bounce Capture also integrates with cross-channel remarketing platforms to streamline your marketing efforts.

Yes, U.S. laws impose no restrictions on sending direct mail to individuals, provided the data is lawfully obtained. Direct mail remains one of the most effective and trusted marketing channels for reaching potential customers.

Yes, under the U.S. CAN-SPAM Act, you can email users who have not explicitly opted in as long as you adhere to the following rules:

  • Include a clear opt-out mechanism in your email.
  • Provide your contact information in the email.
  • Avoid misleading subject lines or content.

By following these guidelines, you can engage with prospects while staying compliant.

Bounce Capture operates exclusively in the U.S., so international privacy laws like GDPR (European Union) or CASL (Canada) do not apply. In the U.S., privacy regulations such as California’s CCPA focus on transparency and user rights.

We recommend reviewing your privacy policies to ensure proper disclosure of data collection practices. For detailed legal guidance, consult your corporate attorney.

Disclaimer: This is not legal advice. Please seek professional legal counsel for questions regarding compliance.

Bounce Capture currently operates exclusively in the United States. Our technology identifies and verifies data only for website visitors located within the U.S.

Google Analytics offers comprehensive reports on all traffic to your website from around the globe, whereas BounceCapture is specifically designed to identify visitors from the United States. BounceCapture has the ability to identify approximately 20-30% of these US visitors.

When comparing Google Analytics with BounceCapture, it’s crucial to understand that they are designed for different purposes. Google Analytics provides a broad overview of all your website traffic, giving you insights into global user behavior. In contrast, BounceCapture focuses on providing detailed identification of your US-based audience.

To make an accurate comparison, you should look at the number of daily unique visitors from the US as reported by Google Analytics. BounceCapture should identify about 20-30% of that number, offering valuable insights into a significant portion of your US traffic.

Our pricing is designed to scale with your needs. After the free trial, you can choose from tiered plans based on the number of leads you want to capture monthly. Contact our sales team for a customized quote tailored to your business size and traffic volume.

BounceCapture provides:

  • Contact Information: Names, email addresses, and phone numbers (where available).
  • Behavioral Insights: Pages visited, time spent on your site, and engagement metrics.
  • Lead Scoring: Prioritized leads based on their likelihood to convert.

When you upgrade to a paid plan, you’ll enter your credit card information during setup.

Payments are charged monthly based on the plan you select.

If you enable data overages, any additional leads beyond your plan’s coverage will be billed at the same per-lead rate. This straightforward structure ensures transparency and flexibility in your billing.

Most customers start seeing results within 24–48 hours of setting up BounceCapture. As soon as BounceCapture is live on your site, it will begin identifying visitors and delivering leads to your dashboard.

If you choose not to continue, you can cancel with no obligations. However, most businesses find that the additional leads and improved ROI make BounceCapture an invaluable tool worth investing in. We’ll also provide a detailed summary of your trial results to help you make an informed decision.

Setting up BounceCapture is simple and takes only a few minutes. Our team will provide a snippet of code to add to your website. If you need help, our support team can walk you through the process or work with your web developer directly.

Not at all. BounceCapture is designed to complement your current efforts by enhancing your lead generation. It works in the background to identify new opportunities without interfering with your existing campaigns or workflows.

No. BounceCapture provides you with data that allows for personalized, relevant outreach. By engaging visitors with content and offers tailored to their interests, you can build trust and drive conversions without coming across as intrusive.

BounceCapture is versatile and works across various industries, including:

  • Retail and E-commerce
  • B2B Services
  • Real Estate
  • Hospitality
  • Financial Services
  • Healthcare and Wellness

Yes! BounceCapture works exceptionally well for organic traffic. By identifying and engaging visitors who come to your site through SEO efforts, blogs, or social media, you can capture lost opportunities and maximize the ROI of your content marketing.

You can customize how Bounce Capture handles repeat visitors during your campaign setup. By default, data on returning visitors is sent every 30 days.

However, you can adjust this interval to 60 or 90 days, or disable repeat data delivery entirely based on your preferences. This ensures that your campaigns stay relevant without redundant information.

Yes, Bounce Capture provides robust filtering options to ensure you receive data that aligns with your marketing goals. You can:

  • Filter Visitors Based on Specific Pages Visited:
    You can set filters to track visitors who land on particular pages of your site. This helps in understanding which pages attract the most interest and identifying potential leads based on their page visits.
  • Exclude Irrelevant Visitors:
    If certain pages on your site are not relevant to your campaign or lead generation efforts, you can exclude visitors who land on these pages. This ensures that your data remains focused on visitors who are more likely to convert.
  • Geographic Filters:
    Apply geographic filters by state or zip code to target audiences in specific locations. This is particularly useful if your campaign is location-specific or if you want to focus on leads from certain areas.

These controls allow you to refine your lead generation efforts and focus on the most valuable prospects.

Absolutely. You can suppress existing customers by uploading their email addresses or full names and addresses. This ensures that your marketing efforts are directed toward new leads rather than current customers, preventing redundancy and optimizing your campaigns.

Bounce Capture is prepared for changes in browser technology, including Google Chrome’s proposed phase-out of third-party cookies.

Our platform has integrated probabilistic matching technologies—such as IP tracking and device fingerprinting—to maintain data quality and continuity, ensuring your lead generation efforts are future-proof.

Bounce Capture requires a minimum of 1,000 unique monthly visitors to your website to provide actionable and meaningful results. This threshold ensures the volume of data collected is sufficient to create a measurable impact on your marketing campaigns.

On average, businesses using BounceCapture see:

  • A 30–40% lift in lead volume by capturing bounced visitors.
  • A 50–300% increase in ROI across campaigns.
    Our ROI Calculator can give you a personalized estimate based on your traffic, close rate, and customer value.

That’s okay! We can provide best practices and templates to help you follow up with leads effectively. Our system also integrates with CRMs and email platforms to automate much of the process, making it easy to manage even with limited resources.

While most customers see immediate value, if you don’t, our team will work with you to analyze your setup and traffic to ensure optimal performance. We’re committed to your success and will address any concerns during the trial.

Unlike traditional tools, BounceCapture focuses on recovering leads from anonymous visitors who would otherwise be lost. Our advanced identification technology, combined with actionable data and easy integration, makes us unique in the market.

Getting started is easy:

  • Sign up for the free trial.
  • Add the BounceCapture code to your website.
  • Start receiving leads within 24–48 hours.

Our team is here to support you every step of the way.