Table of Contents
Traffic Ignite’s Remarkable One-Month Impact
Challenge
Jeff Gronemeyer, co-founder of Traffic Ignite, said that the current model sees communities missing out on leads. There’s a high level of competition at the top of the funnel. Large lead aggregators with big ad budgets make it hard to generate direct leads.
When visitors to a senior community’s website navigate away, they are often captured by these lead aggregators. Then the aggregators sell the leads back to the senior communities.
Jeff saw this as an opportunity to provide a fair playing field for their clients. They envisioned a model that retains potential customers directly. By enabling them to capture and nurture the traffic to their websites they could cut out the middleman and save money.
“We found ourselves in a constant battle against paid lead aggregators,” Jeff said. “The model was unsustainable and unfair to our clients who were losing their leads to these aggregators only to buy them back at a high premium.”
Solution
The objective was clear: disrupt the current model.
How? By capturing more leads from their website traffic before they bounced.
To bring his vision to fruition, Jeff needed a robust solution.
He needed a platform that integrated with Traffic Ignite’s existing strategies. Jeff evaluated multiple website visitor identification tools in his quest for the perfect fit.
After a meticulous search and evaluation of various vendors, Traffic Ignite found LeadPost.
The decisive factor was BounceCapture’s low barrier to entry.
Jeff said, “The alternatives we considered had a more complex setup or higher upfront costs, which could deter our clients. BounceCapture stood out as a user-friendly and cost-effective solution that aligned with our mission.”
Implementation
Traffic Ignite’s service offerings were now supercharged with website visitor identification.
The integration of BounceCapture into Traffic Ignite’s strategies was smooth and intuitive.
First, BounceCapture captured a lead. Then, Traffic Ignite went to work. They employed a combination of email and SMS marketing to engage with leads. This direct engagement model allowed for more personalized and timely interactions.
They were able to develop a holistic strategy. It captured leads and nurtured them through a well-orchestrated marketing funnel. This ensured that the leads were well-informed and ready to take the next step.
